Online Marketing Blog

TopRank Online Marketing is a digital marketing agency founded by Lee Odden and Susan Misukanis that helps companies increase sales, brand visibility online and develop better customer engagement. We specialize in content based customer acquisition and relationship programs that emphasize content marketing, social media marketing, search engine optimization and email marketing.  Companies hire us for consulting, training and implementation services.

Examples of our online marketing consulting work include:

• We’ve helped a B2C fabric retailer increase web site traffic through search engine optimization by over 200% with 80% of coming from search engines.

• We’ve helped a start-up B2B marketing automation software company grow to over 1,200 customers in just over 3 1/2 years through content SEO and blog marketing.

• We’ve helped an online games retailer increase web site traffic to over 300,000 visitors per month through social media marketing and search engine optimization.

About Online Marketing Blog:

Started in December 2003 by Lee Odden, TopRank’s Online Marketing Blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including:

• Search engine marketing and optimization
• Social media marketing
• Content marketing
• Business blogging and marketing
• Online public relations

TopRank has been recognized and we’re proud of it! Read what these influential marketers have to say about Online Marketing blog.

Additional TopRank Recognition:

• Ranked #1 Content Marketing Blog by Junta42 – 2011
• Ranked #2 Social Media Blog by Social Media Examiner – 2011
• TopRank Blog a top 20 Business Blog & #1 Small Business Blog on Technorati
• TopRankBlog a top Marketing Blog on Advertising Age Power150
• Top 100 Advertising, Marketing, Media & PR Blogs
• Top 30 Social Media Index
• Top 10 on Top 150 Social Media Blogs
• TopRank Included in Onalytica list of most influential PR Blogs
• TopRank Named on of the Best Search Marketing Blogs – Larry Chase’s Web Digest for Marketers
• Daily Blog Tips Top 25 SEO Blogs
• Self Made Minds Top 100 – Blogs with the most RSS Subscribers
• Ranked in the top 50 most “favorited” blogs out of 133 million tracked on Technorati
• Nominated two years in a row for the Marketing Sherpa best blog about online marketing award

Online Marketing Blog Contributors:

• Lee Odden – CEO (Read 50+ video, podcast and text interviews)
• Ashley Zeckman – Marketing Manager
• Jolina Pettice – Senior Account Manager
• Mike Yanke – Account Manager
• Alexis Hall – Account Manager
• Brian Larson – Account Manager

TopRank Marketing Organizations and Affiliations:

• Search Engine Strategies (Board of Advisors)
• PRSA (Technology Section) Also Minnesota PRSA
• DMA (Past Chairperson of Social Media Council, Board of Advisors for SEM Council)
• MIMA (Past Board member)
• Web Analytics Association

TopRank Marketing contributes periodically to leading industry blogs and news sites including:

• ClickZ – Social Media Smarts
• Microsoft Advertising Blog
• MarketingProfs
• AllBusiness.com – Search Engine Smarts
• Media Relations Blog
• BusinessBlogConsulting.com
• MediaPost Search Insider
• Chief Marketer
• iMediaConnection
• DM News
• Target Marketing
• Mashable

TopRank speaking experience on the topics of online PR, search and blog marketing at industry conferences and events includes:

• Search Engine Strategies (2006-present: New York, Chicago, San Francisco, London, Toronto, Hong Kong)
• Fusion Marketing Antwerp, Belgium (Keynote, workshop) 2012
• ionSearch Leeds, UK 2012
• MN AMA 2012
• Social Media Club Chicago 2012
• Social Media Club Minneapolis 2012
• Content Marketing World 2011, 2012
• Intel Social Media Conference 2011
• ad:tech San Francisco 2011
• ad:tech New York 2011 (Programmed Search Marketing Track)
• TECHmunch Austin 2011
• Search Congress Barcelona Spain 2011, 2012
• Social Media Junction Auckland NZ, (Keynote & workshop 2010)
• Search Exchange (Keynote 2010)
• Online Marketing Summit 2009, (Minneapolis Keynote 2010), 2011, 2012
• Affiliate Summit West 2009
• PRSA International Conference 2007, 2008, 2009, 2010, 2011, 2012
• PRSA Digital Impact 2010, 2012
• PRSA Minnesota 2009, 2010, 2011
• B2B Search Strategy Summit 2010
• MarketingProfs B2B Summit 2010, 2012
• OMMA Global
• Blog World Expo 2008, 2010. 2011, 2012 (Keynote)
• MediaPost’s Search Insider Summit 2007, 2008, 2009
• Media Relations Summit 2007, 2008
• High Rankings Search Marketing Seminar 2007
• Search Engine Room (Sydney, Australia 2009)
• DMA Conference 2006, 2007, 2008, 2009
• WebmasterWorld Pubcon 2006, 2007, 2008, 2009, 2010
• DM Days 2006, 2007
• Bulldog Reporter PR University
• eComXpo
• ACCM – Catalog Conference
• Minnesota Interactive Marketing Association 2005, 2009, 2010
• Minnesota IABC 2010
• Business Marketing Association Minnesota 2010
• DPAC 2009

TopRank is also available to speak or provide training to your organization on topics related to search marketing, online public relations and marketing with social media. Please inquire here.

Interested in having Online Marketing Blog as a media sponsor or is your conference/organization in need of professional promotion and PR services? Check out our conference marketing and media sponsorship solutions.

If you’re looking for the next level of online marketing, we would love to learn more about your internet marketing objectives. Call us at 1-877-872-6628.